Vitena vs Cliniko
Both run a practice. Only one of them is also a place where clients look for you. An honest look at where each one wins.
Cliniko has been running since 2011 and it shows: a mature, stable product used by tens of thousands of allied-health practices, with native practitioner apps, built-in telehealth, SMS reminders and a deep integration ecosystem. Every plan gets every feature — no tier games. If you need SMS, video calls inside the product or an iPhone app today, stop reading: Cliniko is the better tool. This page is for the practitioner who wants a European alternative that costs less and helps fill the diary.
At a glance
- €15/mo for one practitioner, €9 per extra seat
- Free forever plan — no card, no expiry
- Public directory where clients search and book
- 7 languages, EU hosting, Art. 28 GDPR agreement
- Informed consent with eIDAS e-signature
- Billed in EUR or TRY
- $45/mo for one practitioner, $95 for 2–5
- No free plan — 30-day trial only
- No directory — you bring your own clients
- Built-in telehealth and SMS (10¢ per message)
- Native practitioner apps, large integration ecosystem
- Billed in USD
Cliniko figures read from cliniko.com/pricing on 25 August 2026. Prices change — check their page before deciding. Everything in the Vitena column is stated by us and current.
Feature comparison
Price and plans
Getting new clients
Clinical work
The clinic front office
Front-office rows checked against the competitor's own public feature pages on 30 August 2026. A dash means we did not find it stated there and will not guess; "add-on" means we found it offered by a separate paid product rather than included.
Working in Europe
A dash means we did not find it stated on Cliniko's public pages and will not guess. Ask them directly — and ask us too.
Who should not choose Vitena
Vitena is built for practices that bill the client directly — private-pay work. It is not a public-insurance billing system: no §302/GKV settlement, no TI connection, no VECOZO declarations, no VeriFactu e-invoicing and no e-SMM issuance. If reimbursement claims are the core of your week, neither this page nor this product is going to help you.
Frequently asked questions
Does Cliniko have a free plan?
No. As published on cliniko.com/pricing in August 2026, Cliniko offers a 30-day free trial and then requires a paid subscription, starting at $45 per month for a single practitioner. Vitena has a permanent free plan with no credit card and no expiry, covering the directory listing, online booking, unlimited client records and up to 3 seats; paid plans start at €15 per month.
What does Vitena have that Cliniko does not?
A public directory. Cliniko is practice management software; Vitena is practice management plus a marketplace where people search for a professional and book directly. That is the difference between software that only organises the clients you already have and software people can also find you on. Vitena also runs in 7 languages, hosts in the EU with an Art. 28 GDPR data processing agreement, and includes digital informed consent with an eIDAS electronic signature.
What does Cliniko do better?
Cliniko is a mature, well-regarded product with a long track record, native mobile apps for practitioners, built-in telehealth, SMS reminders and a large integration ecosystem. Vitena has no SMS sending, no built-in video (you attach your own Meet or Zoom link) and no iOS app yet. If those are essential to you, Cliniko is the safer choice.
Can I move my data from Cliniko to Vitena?
Yes. Client records can be imported from CSV or Excel, and we help with the mapping. Your own data stays exportable from Vitena at any time, without asking.
Try the free plan before you decide
No card, no expiry. Get listed, take bookings and keep your client list — then upgrade only if the clinical side earns it.
Create my free pageComparison last reviewed: 25 August 2026